Modernity period 1750-1960, although some people think we are still living in a period of modernity since 1960 this is officially termed post modernism.
Until the 18th century the word modern in terms of culture was used to compare the modern artists inferiority to the Classical artists. So it was a negative term.
A concept we can relate to in the 20th/21st century
- Factory workers - shifts, set work times, leisure and holiday times
- Invention of telephone and telegraph
- New forms of leisure - Music Hall, Cinema, shopping (rich),
- World time standardised
Process of rationality and reason