The science of studying signs. Something that gives meaning in society eg colours, noises, symbols
Studying of how things arrive at their meaning. Since 50/60's also applied to culture.
Ferdinand de Saussure (Swiss linguist)
So in the same way we can unravel meaning in language by understanding the written and spoken material we can also unravel meaning in cultural practices if we take culture as operating like a language.
A code is a system of symbols or signs
"Reading cultural codes' Fashion is a cultural codes.
We discussed sterotypes such as a business man in a suit which society thinks of as smart. conforming, business like. Compared to a rebel, rock n roll subverting. The images can be read like text.