- Charteristics of new digital media
- Definition of and critical look at the mass media
- Relationship between art and the mass media
Emergence of new technologies and their effects on visual culture (Everything art, kinetics, graphic design)
The Late Age of Print -Marshall Macluhan - term comes from this media theorist before the Internet who almost foretold it.
The Gutenberg press invented about 1450, moveable type instead of fixed blocks. heralded moment of mass production of printed material . By 19th century popular printed media is available cheaply to a mass audience.
- Access to knowledge - Circulation of knowledge on a widescale
-Access to news
Today Visual and computer literacy
Mid- late 20th century - Computers in business and finance
21st century - Computer democratised, web pages, music, social networking spread all around the world. Global. Changed the way we read
The role of the reader
Primary way of reading books electronic /online. Engages public through commands (democratic?)
The reader takes on the role of the author
Roland Barthes predicted in new societies the emergence on power of the reader and decline in role of the author.
The way we read has changed because of Hypertext and links which enable users to surf through text very quickly.
Negative- Illusionary reading - can get lost in info
-Too much info, technology limits, too fast
Hypermedia - sense of control - learner centred education.
Rewards - Exciting, stimulating, more receptive - EMPOWERS
- superficial, uncritical, trivial - attempting to be populist
- viewing figures are a measure of success ie X factor - audience numbers not always an indicator of quality
- Creates apathy - can't change the world
- Transmission of high quality arts reaches a broader audience (Art, gigs, theatre)
- Democratic potential