The Work Of Art In The Age Of Mechanical Reproduction’
1936
‘One might generalise by saying: the technique of reproduction detaches the reproduced object from the domain of tradition. By making many reproductions it substitutes a plurality of copies for a unique existence. And in permitting the reproduction to meet the beholder or listener in his own situation, it reactivates the objects produced. These two processes lead to a tremendous shattering of tradition… Their most powerful agent is film. Its social significance, particularly in its most positive form, is inconceivable without its destructive, cathartic aspect, that is, the liquidation of the traditional value of the cultural heritage’
Just pondering about the download generation who say for example download one track from Super black market clash. Would they get the true context and meaning of that track just by listening to the music? Do you need the Album cover to understand the context it was written in ie A photo of Don Letts and the Brixton riots. So in fact the technique of reproduction of music downloading has actually by allowing people to download music in their own homes has detached the real meaning and social significance of the music.'
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